myauMANIA represents psycho kawaii style.

Japan and punk inspired fashion design project

with focus on performative art and social activism.

Creations by MyauMania reflect conflict of dystopia and utopia in urban society. Filth, chaos and violence of contemporary life are clashed with romanticism and innocence, gentle femininity and sugary cuteness. These traditionally meek and feeble characteristics can become a powerful instrument of subversion, as Japanese concepts of shoujo and kawaii present in their feminine subcultures teach us. They are used as a shield against such everyday reality.

Inspiration for my designs comes from Japanese Harajuku culture, third wave feminism, Western rock’n’roll culture (60’s garage, surf rock, punk, psychobilly) and pop culture formats like trash B-rated movies, comic books, dystopian, horror and SF literature, for example Bizarro fiction.